Sunday, 9 February 2014

The power of advertising

Speaking task: Choose either 1 or 2


1.  Make an advertising campaign.
  • Choose a product and present it. Explain why it is so good that we must buy it.
  • Identify the advertising strategy/technique.
  • Identify the target audience and how the ad tries to appeal to that particular group.
  • Don't forget to create a slogan for the product/service that  you are advertising. (you can also choose a jingle, a logo, a brand, etc...)
2. Choose an ad you like. It can be a TV or radio commercial, an ad in a newspaper, magazine or a billboard.
  • Show the ad you are going to talk about (picture, film, tape, transparency...) and describe it.
  • Refer to the product advertised
  • Identify the advertising strategy/technique.
  • Identify the target audience and how the ad tries to appeal to that particular group
  • Reasons why you like this ad.


Friday, 7 February 2014

Students' advertising campaigns (2010/2011)

11º 4/14

Micromagic



Forever Young





11º 15

Madeira- where your Dreams become a Paradise







Getting out our dreams


11º 16

PC vs Mac
Prism

A juicier chew!

Snickers

PC for blind people


Sunscreen


11º 3
Welcome to our cruises!

Career builder


Happy Meal


Into the Universe!

VodaCom


Pepsi


Drive safely, save a life!





Sunday, 8 December 2013

Critérios de avaliação


 

Critérios de Avaliação

2013 / 2014

Disciplina de Inglês (nível de continuação)

11º ano

 

 

DOMÍNIO COGNITIVO
Componente escrita
65%
 
Testes de interpretação e produção escrita
 
50%
 
Outras atividades de produção escrita
 
15%
Componente oral
30%
 
Apresentação oral de temas / Testes de interpretação e produção oral
 
20%
 
Outras atividades de produção oral
 
10%
 
DOMÍNIO SÓCIO-AFETIVO
 
5%
Atitudes e valores*
5%

 

 

* São aspetos importantes na avaliação do desempenho:

⇢    Relações interpessoais (abertura, respeito, cooperação)

⇢    Responsabilidade (pontualidade, cumprimento de regras)

⇢    Autonomia na organização do próprio processo de aprendizagem (superação de dificuldades, pesquisa e atualização)

⇢    Envolvimento no processo de aprendizagem (participação ativa e crítica nas diferentes formas de trabalho; reflexão e avaliação)

⇢    Espírito de iniciativa (atitudes de intervenção pessoal e social)

⇢    Brio e criatividade na apresentação de materiais/ trabalhos

 

Tuesday, 5 November 2013

I wish things were different...

Students' thoughts, feelings and inspiration...

I wish we had a better world

A world without war

If only there were peace and equality

People would live without fear.



I wish people hadn´t died

Because of diseases and lack of food

If only we had a better economy

To save people from this destiny.                                                                                         Adriana Jesus

 
 
 
 
If only I knew what occurred, I would know what's happening
I wish they knew I'm a fighter and they are breakable.
I wish I could reflect their image in order to show them the meaning of miserable.
If only I had enjoyed my old life, I would know how to do it now.
I wish I had taught you how to die, so that you could teach me how to live.

José Daniel


I wish I were still a kid,
no broken heart,
no painful tears,
only a wounded knee...
and a mom's kiss to make everything okay.

Cláudia Andrade


Peace

If only the world would know the definition of peace,
Without military police,
Just look at the capital of Greece,
It is falling piece by piece!
Day by day, society is changing
We need to try to encourage rearranging our attitudes,
In order to be one day more peaceful and thankful.

Daniel Everlien Berardo



You think you have to want more than you need

So I wish we wouldn't need to have it all to be free

Margarida Freitas