The power of advertising

Speaking task: Choose either 1 or 2

1.  Make an advertising campaign.

• Choose a product and present it. Explain why it is so good that we must buy it.
• Identify the advertising strategy/technique.
• Identify the target audience and how the ad tries to appeal to that particular group.
• Don't forget to create a slogan for the product/service that  you are advertising. (you can also choose a jingle, a logo, a brand, etc...)

2. Choose an ad you like. It can be a TV or radio commercial, an ad in a newspaper, magazine or a billboard.

• Show the ad you are going to talk about (picture, film, tape, transparency...) and describe it.
• Refer to the product advertised
• Identify the advertising strategy/technique.
• Identify the target audience and how the ad tries to appeal to that particular group
• Reasons why you like this ad.